Field survey (May 2026): the /for-<audience>/ URL pattern was observed on ZERO of 8 multi-vertical service sites
Claim: Among 8 multi-vertical service sites examined in primary field research (RelaDyne, E.H. Wolf, CMFuels, Grainger, Fastenal, Dentons, Crowe, HUB International), the /for-<audience>/ URL pattern was observed on zero of them.
Source: Field research, May 2026, compiled for Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15).
Confidence: Industry-consensus (small but consistent sample across distributor / law / accounting / insurance verticals).
Implication: The /for-farmers/ URL pattern is a SaaS marketing convention (Stripe /use-cases/, Notion /for-startups/), not a B2B service distributor or professional-services pattern. Mixing the two reads as confused IA — "is this a landing page or a section of the site?"
For Candid use: Reserve /for-<audience>/ slugs for paid-traffic landing pages only, never for primary IA. The default convention is Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage Pattern A (/industries/<vertical>/). See RULE: Default to /industries// for multi-vertical service business URLs. Never /for-audience/ as primary IA..
Depends on
- reference Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)
- reference E.H. Wolf & Sons: closest direct B&J analog — "Industries We Serve" + 16 flat-root vertical pages
- reference Fastenal: NO /industries/ IA at all — product+service-first nav. The steel-manned alternative.
Referenced by (3)
- reference Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage depends-on
- rule RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA. depends-on
- reference Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15) relates-to