About · Kevin Hansen
About 15 of them a year, for 30 years — logos, brands, websites, strategy, the full kit. You learn small business by doing small business. I've done a lot of it.
The thesis
Owner-operators run on patterns. After enough of them, you stop having to ask the same questions to figure out the job. You can hear which kind of business it is before the second sentence is out. You know the logo the boss kept trying to redraw himself, the website the marketing agency oversold, the strategy that fell apart because the owner couldn't afford the people it quietly assumed.
Most of the digital-marketing crowd came up through certificates and weekend workshops and the agency middle layer. I came up doing the work, in the wild, every year of the web's actual evolution — with owner-operators who couldn't afford theory and didn't want a deck. They wanted whatever was going to put the next call on the calendar. Three decades of that, all the way back to when "having a website" was still optional.
450
The studio still works that way. One business at a time, hands on the build, the kind of judgement you only get from being wrong on someone's actual project and fixing it. Whatever the next round of small-business work looks like — new tools, new platforms, who knows — same posture, same depth. The owner gets a person who's seen this before, not a process someone read about last weekend.
What that means for you
A working website, a working tool, and the kind of writing that makes sure people can find both.
Information platforms
Every site is coded from scratch and runs on hardware we control — not a template, not a page builder, not a shared host. So it loads fast, stays up, and does the job it was actually built for.
See the development practice →Data intelligence
Live pricing engines, lookups, configurators — pieces wired into the numbers the business already owns, or to public records nobody else has bothered to clean up. The kind of thing the rest of the market can't easily copy.
See a recent platform →Found & Trusted
Every page is built the way a search engine actually reads one — specific, in plain text, easy to verify. So the sites the studio builds end up showing up when the right person goes looking for them.
Read the pillar →Talk to a person
Half an hour on a call. Bring the URL of what you have now and a rough sense of what it's failing at. You'll leave with a straight answer about whether anything I do here would actually move the needle for you.
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