Topic: `information-architecture`

29 entries tagged information-architecture.

Rules (7)

ruleRULE: Treat URL/slug design as a 10-year decision. Never let a slug change without a 301 redirect.
ruleRULE: 4-15-person service businesses use hub-and-spoke IA, not enterprise matrix. Don't pretend to be Dentons.
ruleRULE: One Service schema per vertical when offerings genuinely differ. Multi-audience Service when offering is identical.
ruleRULE: Expose Industries and Services as two orthogonal axes in the top nav. Don't hide one behind the other.
ruleRULE: Every vertical page carries substantively vertical-specific content (case studies, regulations, vocabulary). Generic content gets folded.
ruleRULE: Don't use audience-based primary nav unless audience categories are mutually exclusive, jargon-free, with substantially unique content
ruleRULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA.

Reference entries (22)