E.H. Wolf & Sons: closest direct B&J analog — "Industries We Serve" + 16 flat-root vertical pages

Claim: E.H. Wolf & Sons (Petro-Canada regional distributor, ehwolf.com) uses an explicit "Industries We Serve" mega-menu label and 16 vertical pages at flat root slugs: /agriculture, /construction, /fleet, /residential, /marine, /mining, /forestry, etc. Footer columns organized by industry.

Source: https://www.ehwolf.com (field research, May 2026).

Confidence: Verified (direct field observation).

Why this is the closest analog: E.H. Wolf is a Petro-Canada regional distributor — same product line, same customer mix, same scale as Boucher & Jones would be. Their IA decisions are the best directly-translatable evidence.

Does poorly: Slug inconsistency — /logging in some places vs /logging-and-forestry in linked anchors elsewhere. The kind of failure that comes from late-stage slug renaming without redirect mapping.

For B&J specifically: if you accept the flat root pattern (URL Pattern B in Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage), commit to consistent slugs from the start and never use the root namespace for non-industry pages.