Two practices. One studio. Most projects start with the audit.
We build things for people who build things — the trades, general contractors, manufacturers, and construction operations in Waterloo Region whose work is physical and whose websites should be the easiest part of the day.
Page builders push two to five megabytes of code onto every page before the actual content arrives. We do not use them.
We build with newer tools that send the visitor's phone much less to download. Sites load faster. Google's mobile speed test passes. Visitors don't wait. Everything we build lives on hosting the business owns — your domain in your name, your code in your account, your customers' information in your database. If we part ways, the whole project leaves with you. The exit terms are in every contract.
Speed isn't an afterthought. Every time we change a page, the build tooling re-runs the same test Google uses and refuses to publish if anything got slower. Accessibility — making the site usable for visitors with screen readers, low vision, or one-handed phone use — is built into the structure of the page rather than added on after the fact through an overlay.
Getting quoted in search is no longer a keyword game. It is a writing game.
The generated answers at the top of Google search now show up on about half of all searches. Businesses named inside those answers earn measurably more clicks. Businesses not named lose them. What gets a page quoted is the same discipline that gets a business quoted in a newspaper — say something specific, say who said it, say when. Cramming keywords and buying backlinks — the moves the old monthly SEO retainer is built around — measurably hurt your odds.
We do three things here: a fixed-price audit of where the site stands today, ongoing writing for clients who want a steady stream of pages worth quoting, and a quarterly review that is honest about what moved and what did not.
A site audit. $1,250 fixed price. About a week. The report is yours regardless.
We measure your existing site against how it actually behaves on real visitors' phones over the last few weeks — the same dataset Google uses to rank sites — not against a single test run from a server in Toronto that may look nothing like what your customers experience. The deliverable is a written report. What's wrong, what fixing it would cost, and whether we think you should hire us, hire someone else, or change nothing at all.
About one in three audits ends with a recommendation not to rebuild the site. We tell you that up front so it is part of the expectation, not a surprise at the end. The audit is the relationship; whether or not we do the work afterward is downstream of that.
The methodology, in long form
The reasoning behind how we work lives in the knowledge base — sourced, dated, and one click from supporting evidence. Three entries that ground how we approach an engagement:
- Owning the stack — why we don't build on rented platforms.
- Research before pages — what we do during an audit, and why.
- Confidence, sources, dated claims — the rule that every number we publish names its source.
Or browse the full knowledge base.
Candid Creative