{"id":203,"slug":"zero-for-audience-slug-in-service-business-sample","title":"Field survey (May 2026): the /for-<audience>/ URL pattern was observed on ZERO of 8 multi-vertical service sites","kind":"reference","scope":"business","status":"current","audiences":["kevin","claude-code","candid-team"],"topics":["measurement","information-architecture"],"reference_body":"**Claim:** Among 8 multi-vertical service sites examined in primary field research (RelaDyne, E.H. Wolf, CMFuels, Grainger, Fastenal, Dentons, Crowe, HUB International), the `/for-<audience>/` URL pattern was observed on **zero** of them.\n\n**Source:** Field research, May 2026, compiled for [[research-brief-ia-multi-vertical-service-business]].\n\n**Confidence:** Industry-consensus (small but consistent sample across distributor / law / accounting / insurance verticals).\n\n**Implication:** The `/for-farmers/` URL pattern is a **SaaS marketing convention** (Stripe `/use-cases/`, Notion `/for-startups/`), not a B2B service distributor or professional-services pattern. Mixing the two reads as confused IA — \"is this a landing page or a section of the site?\"\n\n**For Candid use:** Reserve `/for-<audience>/` slugs for **paid-traffic landing pages** only, never for primary IA. The default convention is [[url-structure-patterns-by-pattern]] Pattern A (`/industries/<vertical>/`). See [[rule-use-industries-slug-as-default-url]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"crowe-cleanest-industries-slug-pattern","title":"Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"eh-wolf-petro-canada-distributor-ia-pattern","title":"E.H. Wolf & Sons: closest direct B&J analog — \"Industries We Serve\" + 16 flat-root vertical pages","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"fastenal-no-industries-ia-counter-example","title":"Fastenal: NO /industries/ IA at all — product+service-first nav. The steel-manned alternative.","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"url-structure-patterns-by-pattern","title":"Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-use-industries-slug-as-default-url","title":"RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.120Z","updated_at":"2026-05-22T19:40:49.120Z"}