Reference entries (51)
- referenceGoogle neural-net (Think with Google, 2018): mobile load 1→3s = +32% bounce probability; 1→5s = +90%; 1→10s = +123%
- referenceAkamai/SOASTA (2017, ~10B visits): 100ms delay = -2.4% desktop / -7.1% smartphone conversions; 2s delay = -36.5% desktop / -26.2% mobile
- referenceResearch brief: Website Performance & Revenue — defensible evidence for KW small-business owners (piece 17)
- referenceTrust Project / Reach Plc UK: trust in The Mirror jumped 8% after adding Trust Indicators
- referenceEdelman 2025 Trust Barometer (n=33,000, 28 countries): 7 in 10 believe government/business/journalists deliberately mislead them
- referenceHubSpot 2015 (n=13,500+): companies posting 16+ blog posts/month got "almost 3.5× more inbound traffic" — dated but still cited
- referenceClio Legal Trends: AI adoption among legal professionals jumped 19% (2023) → 79% (2024) → 93% mid-sized firms (2025); 64% mid-sized offer flat-fee
- referenceCFIB / Sage / Payworks 2025: only 10% of Canadian SMBs have digital tools fully integrated; $1.60 ROI per dollar invested
- referenceTunguz: vertical SaaS median sales efficiency 0.97 vs horizontal 0.66 (n=54, 2015 — flag age)
- referenceServiceTitan IPO Dec 12, 2024: $8.9B closing cap, $685M revenue, $62B GTV, >95% gross retention, >110% NDR
- referenceMuleSoft 2025 Connectivity Benchmark: organizations use 897 applications on average; only 29% are integrated
- referenceCRM project failure rate: 47% (Forrester) to 50% (Gartner) to 55% (Johnny Grow 2025) to 70% (industry aggregators)
- referenceReference: underexploited Canadian open data by industry — highest-leverage starts for KW SMB clients
- referenceProfound (Aug 2024-Jun 2025, 680M citations): only 11% domain overlap between ChatGPT and Perplexity; 13.7% between AI Overviews and AI Mode
- referenceHelloSafe: "Canada's leading insurance/financial comparison platform" — built on StatCan + OSFI data
- referenceU.S. EIA APIv2: free registered-key access to petroleum/electricity/gas/coal/STEO/AEO data; WPSR releases 10:30 AM ET Wednesdays
- referenceCanada Energy Regulator: pipeline throughput/capacity/tolls + Market Snapshots, all under OGL-Canada
- referenceWeb Almanac 2024: WordPress mobile CWV pass rate jumped 28% (2023) → 40% (2024); median mobile Lighthouse Perf 38
- referenceW3Techs (April 2026): Elementor on 18.6% of WordPress sites, 13.2% of all websites
- referenceDan Taylor (SE Land, Jan 13 2026, n=107,352): CWV is a gate for AI citation, not a growth lever
- referenceBBC: lost 10% of users for every additional second the site took to load
- referenceWalmart (2012, foundational): 100ms improvement = 1% incremental revenue; 1s improvement = 2% conversion increase
- referencePinterest PWA rebuild (2017, foundational): 60% faster → +40% conversions, +40% time spent, +44% ad revenue
- referenceDeloitte/Google "Milliseconds Make Millions" (2020): 0.1s improvement → 8.4% retail conversion lift, 10.1% travel
- referenceVodafone A/B test (2021): 31% LCP improvement → 8% more sales, 15% better lead-rate, 11% better cart-rate
- referenceWeb Almanac 2025: median mobile page weight crossed 2,559 KB in July 2025 (+7.8% YoY)
- referenceWeb Almanac 2025: 48% mobile / 56% desktop origins pass all 3 CWV; LCP is the bottleneck
- referenceREFUTED: "March 2026 LCP tightened to 2.0s / INP elevated" — no such Google announcement exists
- referenceResearch brief: Page Speed as a Moat — why CWV separates the agencies from the freelancers (piece 9 of 15)
- referenceWeb Almanac 2024: median desktop page weight — WordPress 2,252 KB, Wix 2,560, Squarespace 3,323; 90th pct crosses 8 MB
- referenceField survey (May 2026): the /for-<audience>/ URL pattern was observed on ZERO of 8 multi-vertical service sites
- referenceZuko: multi-step forms only outperform single-page above ~7 fields; below that, neutral or worse
- referenceFormstack 2014: multi-step forms 13.9% vs 4.5% single-step (n=450k+ accounts) — directional, not RCT
- referenceGartner: 77% of B2B buyers say their latest purchase was "very complex or difficult" (CSO Update 2019)
- referenceUK retailer lost ~£3.8M in first month after botched migration — IT consultants rejected redirect mapping
- reference"9 of 10 web migrations fail" — single-sourced (Numen Technology); use 523-day SEJ stat instead
- referenceShopify Plus: ~47,130 distinct merchants on 70,696 domains (Store Leads 2026); ~31% of Shopify's MRR
- referenceBlackRock marks down Automattic shares 67.4% to $27.74 (June 30, 2025) — financial signal of dispute cost
- referenceOtterlyAI: /llms.txt sees 0.1% of AI-bot traffic — performs worse than average content page
- referenceWikipedia is the #1 cited domain in Google AI Mode (11.22%); YouTube #2 at 9.51%
- referenceMediafly Feb 2022: 13 min vs 8.5 min engagement on interactive vs static — but the measurement was B2B sales decks, not marketing websites
- referenceElementor sites show pre-optimization median mobile LCP of 3.8–5.2s — well above Google's 2.5s threshold
- referenceWordPress market share (May 2026): 43.2% of web, 60.4% of CMS — peaked at 65.2% in 2022
- referenceOtterlyAI (Sept 2025): community platforms (Reddit, Quora) capture 52.5% of AI citations vs 47.5% brand domains
- referenceDigital Applied 5K-site audit (Apr 2026): only 22% of schema implementations pass Google Rich Results Test (r=+0.34 with AI citation)
- referenceJSON-LD adoption: 41% of pages (Web Almanac 2024); 62M domains, +37% YoY (Schema App / W3Techs)
- referenceAI citation overlap with Google top-10 has collapsed — from 76% (Jul 2025) to ~8-38% (2026)
- referenceBrightEdge (Feb 2026): AI Overviews now appear on 48% of tracked queries, up from ~30% a year prior
- referenceSeer (Sept 2025): brands cited inside AI Overviews earn 35% more organic CTR and 91% more paid CTR
- referenceSeer Interactive (Oct 2025): 65% of AI bot hits target content under 1 year old; 89% under 3 years
- referenceAhrefs (April 2026): adding schema to 1,885 pages produced no AI-citation lift; AI Overviews showed -4.6%
