Reference entries (18)
- reference AI Overview citation patterns (GEO/AEO)
- reference BrightLocal Local Consumer Review Survey 2026 (n=1,002 US adults via SurveyMonkey): average of 6 review sources used; 97% read reviews online; 45% use ChatGPT/AI for local recommendations (up from 6% in 2025)
- reference Clever Real Estate 2024 contractor-choice survey (n=1,000 US homeowners, Aug 14–16 2024): reputation 25%, experience 23%, cost 19%, recommendations 13%, availability 11%
- reference HomeStars September 2021 Reno Report (n=1,103, Angus Reid Forum): >98% of Canadian homeowners read reviews before making a purchasing decision
- reference Research brief: Website Performance & Revenue — defensible evidence for KW small-business owners (piece 17)
- reference Trust Project / Reach Plc UK: trust in The Mirror jumped 8% after adding Trust Indicators
- reference Edelman 2025 Trust Barometer (n=33,000, 28 countries): 7 in 10 believe government/business/journalists deliberately mislead them
- reference Dan Taylor (SE Land, Jan 13 2026, n=107,352): CWV is a gate for AI citation, not a growth lever
- reference Vodafone A/B test (2021): 31% LCP improvement → 8% more sales, 15% better lead-rate, 11% better cart-rate
- reference Web Almanac 2025: 48% mobile / 56% desktop origins pass all 3 CWV; LCP is the bottleneck
- reference Research brief: Page Speed as a Moat — why CWV separates the agencies from the freelancers (piece 9 of 15)
- reference Web Almanac 2024: median desktop page weight — WordPress 2,252 KB, Wix 2,560, Squarespace 3,323; 90th pct crosses 8 MB
- reference Gartner: 77% of B2B buyers say their latest purchase was "very complex or difficult" (CSO Update 2019)
- reference Mediafly Feb 2022: 13 min vs 8.5 min engagement on interactive vs static — but the measurement was B2B sales decks, not marketing websites
- reference AI citation overlap with Google top-10 has collapsed — from 76% (Jul 2025) to ~8-38% (2026)
- reference BrightEdge (Feb 2026): AI Overviews now appear on 48% of tracked queries, up from ~30% a year prior
- reference Seer Interactive (Oct 2025): 65% of AI bot hits target content under 1 year old; 89% under 3 years
- reference Ahrefs (April 2026): adding schema to 1,885 pages produced no AI-citation lift; AI Overviews showed -4.6%
