Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)
Created 2026-05-22
Claim: Crowe LLP uses the cleanest /industries/<slug>/ URL convention observed among large professional services firms, with:
- Homepage section explicitly headed "INDUSTRIES WE SERVE"
- Four-service top nav: Audit / Tax / Advisory / Consulting
- ~15 industry pages orthogonal to the service axis
Source: https://www.crowe.com/industries (field research, May 2026).
Confidence: Verified.
Why this is the reference pattern: Crowe is the textbook execution of the Industries × Services matrix at enterprise scale. The URL convention, label discipline, and visible orthogonality of the two axes are all best-in-class.
BDO USA ([[bdo-industries-slash-services-mirror]]) mirrors this exactly. HUB International ([[hub-international-parallel-industries-products]]) uses a closely-related variant.
Referenced by (9)
- reference BDO USA: mirrors Crowe — /industries/<slug>/ pattern with separate /services/ namespace relates-to
- reference HUB International: parallel /industries/ + /products/ with industry sub-pages where complexity warrants relates-to
- reference Dentons: explicit Industries × Practices matrix at /find-your-dentons-team/ — "organized around your business agenda" relates-to
- reference Fastenal: NO /industries/ IA at all — product+service-first nav. The steel-manned alternative. relates-to
- reference Field survey (May 2026): the /for-<audience>/ URL pattern was observed on ZERO of 8 multi-vertical service sites depends-on
- reference Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage depends-on
- rule RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA. depends-on
- rule RULE: Expose Industries and Services as two orthogonal axes in the top nav. Don't hide one behind the other. depends-on
- reference Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15) relates-to