Seer Interactive (Oct 2025): 65% of AI bot hits target content under 1 year old; 89% under 3 years

Claim: Seer Interactive analyzed 5,000+ AI-cited URLs (October 2025) and found a strong recency bias across ChatGPT, Perplexity, and Google AI Overviews:

• 65% of AI bot hits target content published in the past year
• 79% target content from the past 2 years
• 89% target content from the past 3 years
• 94% target content from the past 5 years
• Only 6% of hits target content older than 6 years

Quote (Seer): "Nearly 65% of log hits were for content published within the past year (2025). 79% of total hits targeted content from the last two years (2024-2025). 89% of hits were on content updated within the last three years (2023-2025). 94% of hits occurred on content published within the last five years (2021-2025). Only 6% of hits were on content older than six years."

Source: Seer Interactive, "Study: AI Brand Visibility and Content Recency," October 2025. https://www.seerinteractive.com/insights/study-ai-brand-visibility-and-content-recency

Confidence: Verified.

Implication for Candid: A brochure site published once and never updated falls out of the 65% "fresh" bucket within 12 months. Database-backed sites (catalogs, KBs) auto-refresh publish/update dates as content changes — they stay in the recency bucket structurally, not through manual effort. See RULE: Every page ships with a publish date and a last-updated date. Refresh quarterly minimum..