Profound (Aug 2024-Jun 2025, 680M citations): only 11% domain overlap between ChatGPT and Perplexity; 13.7% between AI Overviews and AI Mode
Created 2026-05-22
Claim: Profound's analysis of 680 million citations (Aug 2024 – June 2025):
- "Only 11% of domains are cited by both ChatGPT and Perplexity"
- Google AI Overviews and Google AI Mode cite the same URLs only 13.7% of the time
Source: https://www.tryprofound.com/blog/ai-platform-citation-patterns
Confidence: Verified.
Companion citation behavior data (Qwairy Q3 2025):
- Perplexity averages 21.87 citations per response
- ChatGPT averages 7.92 citations per response
- https://www.qwairy.co/blog/provider-citation-behavior-q3-2025
Companion freshness finding (Whitehat SEO 2026):
- "Content updated within 30 days earns 3.2× more AI citations across platforms"
- Perplexity is the most freshness-sensitive (82% citation rate for 30-day content vs 37% for older)
- https://whitehat-seo.co.uk/blog/ai-engines-comparison-citations
The strategic read: AI citation rewards proprietary data on top of public sources. Perplexity in particular favors "visible statistics and proprietary data, named sources with verifiable methodology" (Leapd 2026). A normalized open-data dashboard surfaced as a public page hits all three — see RULE: Build Candid client data products on official open-data feeds — never on scraped sources.
Related
Referenced by (4)
- rule RULE: Build Candid client data products on official open-data feeds — never on scraped sources depends-on
- rule RULE: Every Candid data product carries source attribution per the [[attribution-checklist-by-source]]. Mis-attribution terminates the licence. depends-on
- reference Research brief: Public data as a private moat — building proprietary intelligence from government open data (piece 11 of 15) relates-to
- reference Casey Newton / Platformer retreat from daily cadence (April 2026): "More scoops, less aggregation and analysis" — AI commoditizes daily synthesis relates-to