Writing
Work
Services
About
Request an audit
Knowledge Base
/
topic: freshness
Topic:
freshness
6 entries tagged
freshness
.
Rules (2)
rule
RULE: Every public Candid artifact carries a visible "last updated" stamp. Living-document discipline beats one-shot publication.
rule
RULE: Every page ships with a publish date and a last-updated date. Refresh quarterly minimum.
Reference entries (4)
reference
HubSpot (Pamela Vaughan): historical-optimization refresh of old posts lifts organic traffic by avg 106%
reference
Ahrefs (14B-page study): 96.55% of pages get zero Google traffic — supersedes older 90.63% figure
reference
Ahrefs (2025, 17M citations): AI-cited content is 25.7% fresher than traditional organic results
reference
Seer Interactive (Oct 2025): 65% of AI bot hits target content under 1 year old; 89% under 3 years
