Found & Trusted
Development
Writing
Book a call
Knowledge Base
/
topic: vertical-cpc-benchmarks
Topic:
vertical-cpc-benchmarks
11 entries tagged
vertical-cpc-benchmarks
.
Rules (2)
rule
Rule — In hyper-competitive verticals, allow a sub-segmentation question
rule
Rule — Show vendor-derived figures as ranges with vendor-source label
Reference entries (9)
reference
Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)
reference
Semrush CPC Map 2019-2020 — Insurance $18.57, Online Education $14.04, Legal $6.97
reference
WordStream 2024 — Attorneys $8.94, Home Improvement $6.96, Dentists $6.82 (trend baseline)
reference
Caveats — every cross-vertical figure is vendor-sourced; quarantine + bias notes
reference
Envoca — "auto accident lawyer" / "medical malpractice attorney" exceed $200/click; wealth mgmt ~$31
reference
Semrush 2024 — average $4.18 CPC; "differ by as much as 20X"; Handyman $19.78 top
reference
WordStream 2026 — Attorneys $9.87, Home Improvement $8.33, Dentists $8.00 (trend continues)
reference
WordStream/LocaliQ 2025 — Attorneys $8.58, Dentists $7.85, Restaurants $2.05 (vendor)
reference
Home/trades services — 8-15% of revenue total marketing, heavy paid skew
