WordStream 2024 — Attorneys $8.94, Home Improvement $6.96, Dentists $6.82 (trend baseline)
Summary
Claim: WordStream 2024 (prior year, for trend) — Attorneys $8.94, Home Improvement $6.96, Dentists $6.82.
Combined with WordStream/LocaliQ 2025 — Attorneys $8.58, Dentists $7.85, Restaurants $2.05 (vendor) (2025: $8.58 / $7.85 / $7.85) and WordStream 2026 — Attorneys $9.87, Home Improvement $8.33, Dentists $8.00 (trend continues) (2026: $9.87 / $8.33 / $8.00), this shows Legal CPC has risen ~10% YoY across two years; Dental rose 15% then another 2%; Home Improvement was flat then rose ~6%.
Source: WordStream / LocaliQ 2024 (vendor — PPC software).
Caveat: Vendor. Quarantined.
Confidence: Single-source.
Why this matters for Candid: Year-over-year trend data — commercial intensity is RISING in the top hyper-competitive verticals. The widget should refresh CPC anchors annually as the values keep climbing.
Related entries
Referenced by (3)
- reference Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026) relates-to
- reference WordStream/LocaliQ 2025 — Attorneys $8.58, Dentists $7.85, Restaurants $2.05 (vendor) relates-to
- reference WordStream 2026 — Attorneys $9.87, Home Improvement $8.33, Dentists $8.00 (trend continues) relates-to