Envoca — "auto accident lawyer" / "medical malpractice attorney" exceed $200/click; wealth mgmt ~$31
Created 2026-06-23
Summary
Claim: Envoca on intra-vertical spread:
- Within legal, average ~$5.27 but "auto accident lawyer" / "medical malpractice attorney" can exceed $200/click in competitive markets.
- Financial services ~$5.48 average but wealth management ~$31.31.
- Insurance can reach $76.54 for first position.
Source: Envoca (vendor, agency/aggregator).
Caveat: Vendor. Quarantined.
Confidence: Single-source.
Why this matters for Candid: WITHIN-vertical variance can exceed BETWEEN-vertical variance. The widget should permit sub-segmentation in hyper-competitive verticals (PI law vs estate planning; cosmetic vs general dentistry).