Semrush CPC Map 2019-2020 — Insurance $18.57, Online Education $14.04, Legal $6.97

Claim: Semrush CPC Map (2019-2020, via MarketingCharts):

• Insurance highest at $18.57
• Online Education $14.04
• Marketing/Advertising $7.40
• Legal $6.97
• Electronics LOWEST at $0.83

Source: Semrush CPC Map 2019-2020 (vendor).

Caveat: Vendor. Earlier-year data — vertical rank ordering largely stable, but specific magnitudes have shifted (current Insurance estimates are higher in some quotes).

Confidence: Single-source (historical baseline).

Why this matters for Candid: Independent (different-vendor) corroboration of the same vertical rank-ordering — Insurance + Online Education + Legal at top, retail/electronics at bottom. The stability of the ordering across vendors AND years is what makes the rank-ordering claim Industry-consensus despite each individual figure being Single-source.