WordStream 2026 — Attorneys $9.87, Home Improvement $8.33, Dentists $8.00 (trend continues)

Claim: WordStream 2026 (sample of 13,474 US campaigns, Apr 2025-Mar 2026): highest CPCs were Attorneys and Legal Services $9.87, Home and Home Improvement $8.33, and Dentists and Dental Services $8.00. Legal/Home/Dental remain the top 3 every year.

Prior year (2024): Attorneys $8.94, Home Improvement $6.96, Dentists $6.82.

Source: WordStream 2026 (vendor).

Confidence: Single-source.

Why this matters for Candid: The cross-year stability of Legal/Home/Dental as top-3 is itself strong evidence the rank-ordering is real. Year-over-year increases also signal commercial intensity is RISING in these verticals.