Build

Make your website do the work.

Most websites just sit there and email twice a year. Yours can do the work — take a first step from a visitor, let a customer check where things stand, answer the question they’d otherwise call to ask.

Four kinds of work

Four kinds of work a website can do.

Sorted by what a customer actually came to do. Most working sites do two or three of these. A few do all four.

Start something

Let them take the first step right now.

A small tool on the page — a calculator, a quick quiz, a configurator — something a half-interested visitor can actually use. They do one small thing, and now they’ve started.

Why starting makes people finish →

Get advice & intelligence

Show them the whole picture.

A live view or running summary the customer keeps coming back to — a picture of their situation, kept current, that they can’t get anywhere else. The kind of thing they check again next week.

Insight that used to be out of reach →

Within reach now

The tools big companies built are open to you now.

The cost of running this kind of website has dropped sharply. The building blocks now come ready to use.

Recently shipped

A live platform for a southwestern-Ontario fuel distributor — three working tools, primary-source data, no subscription stack.

Read the case study →