Pitch categories pre-emptively defeated by the GC cognitive profile — seven types this audience rejects before evaluating on merits

Claim: Categories of pitch this cognitive profile defeats before the pitch is evaluated on merits:

1. Strategic-reinvention pitches — violate bird-in-hand and affordable-loss ([[sarasvathy-effectuation-bird-in-hand-affordable-loss]]).
2. Unbounded loss-framing ("you'll fall behind") — defeated by overconfidence on in-house execution and by absence of a bounded number ([[bounded-vs-implicit-loss-frame-distinction]]).
3. Probabilistic-upside pitches — defeated by the certainty effect ([[tversky-kahneman-1992-probability-weighting-certainty-effect]]).
4. Scarcity / manufactured-urgency pitches — defeated by scarcity-cognitive pattern recognition ([[mullainathan-shafir-2013-scarcity-bandwidth-tax]] gives the substrate; [[cialdini-six-principles-audited-for-gc-buyer]] gives the diagnosis).
5. Non-peer social proof — defeated by reference-group mismatch and identity signaling ([[goldstein-cialdini-griskevicius-2008-provincial-norms-hotel-towel]], [[berger-heath-2007-identity-signaling-de-persuasion]]).
6. Brand-purpose / mission appeals — category mismatch with this buyer's decision rule.
7. Pitches without explicit kill criteria — leave the GC inside the disposition-effect trap and signal unbounded commitment ([[shefrin-statman-1985-disposition-effect-narrow-framing]]).

Confidence: Applied inference; each item links to its empirical/theoretical substrate.

For Candid — diagnostic use: Before sending any pitch, audit against the seven categories. If the pitch is anchored in any of these patterns, expect it to be defeated on form, not content. The fix is structural, not editorial.