Topic: `gc-vertical`

39 entries tagged gc-vertical.

Rules (8)

rule RULE: For KW-region GC prospecting, prioritize WRHBA → Cambridge Chamber → Greater KW Chamber → OGCA presence in that order
rule RULE: GC vertical content-asset priority order — owned-vs-rented comparison, trust-signal checklist, anatomy of a rebuild, badge guide, exemplars page
rule RULE: Candid's own GC-facing pages must use construction vocabulary correctly — Tarion, COR, PDI, 1-2-7, draw schedule, RFI, punch list
rule RULE: For GC prospects, add a vertical-specific counter-incentive line: "If your referral pipeline is solid and your team is under five people, you probably don't need us yet."
rule RULE: 60-second GC disqualification script — four questions on team size, lead source, regulatory status, and last website history
rule RULE: Politely decline GC prospects under 5 employees, "just give me leads" framing, active 12-month directory lock-in, or no published projects beyond stock photos
rule RULE: Best-fit GC profiles — $1M–$5M residential design-build with 5+ employees + admin + a published award, OR $5M–$20M COR-certified ICI on a stale site
rule RULE: Keep one audit SKU ($1,250). Don't fragment for GCs — add a GC-specific scoring rubric and a one-page sample report instead.

Reference entries (31)