Topic: `gc-vertical`

8 entries tagged gc-vertical.

Reference entries (8)

reference Psychology of contractor marketing aversion
reference EOS Worldwide — "Over 200,000 businesses around the world"; 800-1000+ implementers; Traction (Wickman 2007/2011); heavy Ontario contractor adoption >$3M revenue
reference Research brief: trust, referral networks, and in-group reputation in Ontario's trades economy (May 2026 — Foundation Brief #3)
reference Sarasvathy effectuation (2001, 2008) — expert entrepreneurs decide on affordable loss + bird-in-hand, NOT on expected value
reference Knight 1921 — risk (known probabilities) vs uncertainty (unknown distributions); construction operates in uncertainty regime
reference Research brief: risk aversion, loss aversion, and post-failure decision patterns in GC and trades-business decision-makers (May 2026)
reference Cockburn, Machinery of Dominance (Pluto 1985) and Brothers (1983) — "skill is a sex/gender weapon"; technical competence is gender-coded male
reference Down & Reveley (Organization 2004) — small-firm owner-operators construct identity through the trade, not through the firm