Topic: `persuasion-design`

17 entries tagged persuasion-design.

Rules (7)

rule R9 — Stop using implicit-loss framing; replace "you'll fall behind" with bounded loss ("specific cost of current configuration over 12 months, in lost leads / wasted spend")
rule R7 — Bird-in-hand pitch architecture as default; begin from what the GC has, propose incremental improvements; reserve reinvention for growth-oriented founder-GCs
rule R6 — Build social proof from radius-matched peers; case-study library prioritized by (trade × business size × region) coordinates
rule R4 — Surface and reframe the in-house comparator; the implicit competitor is "my cousin / my admin"; reframe it as a bet with its own probability of failure
rule R3 — Lead with the certain deliverable, not the probable outcome; anchor on what is guaranteed, then layer probable results above
rule R2 — Engineer explicit kill criteria into every multi-month engagement; date + metric in writing; converts open-ended commitment to bounded prospect
rule R1 — Price and scope in affordable-loss terms, not expected-return terms; headline = "maximum you can lose," not "projected upside"

Reference entries (10)