{"id":198,"slug":"crowe-cleanest-industries-slug-pattern","title":"Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["information-architecture"],"reference_body":"**Claim:** **Crowe LLP** uses the cleanest `/industries/<slug>/` URL convention observed among large professional services firms, with:\n\n- Homepage section explicitly headed \"INDUSTRIES WE SERVE\"\n- Four-service top nav: **Audit / Tax / Advisory / Consulting**\n- ~15 industry pages orthogonal to the service axis\n\n**Source:** <https://www.crowe.com/industries> (field research, May 2026).\n\n**Confidence:** Verified.\n\n**Why this is the reference pattern:** Crowe is the textbook execution of the Industries × Services matrix at enterprise scale. The URL convention, label discipline, and visible orthogonality of the two axes are all best-in-class.\n\nBDO USA ([[bdo-industries-slash-services-mirror]]) mirrors this exactly. HUB International ([[hub-international-parallel-industries-products]]) uses a closely-related variant.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"bdo-industries-slash-services-mirror","title":"BDO USA: mirrors Crowe — /industries/<slug>/ pattern with separate /services/ namespace","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"hub-international-parallel-industries-products","title":"HUB International: parallel /industries/ + /products/ with industry sub-pages where complexity warrants","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"dentons-find-your-team-matrix-pattern","title":"Dentons: explicit Industries × Practices matrix at /find-your-dentons-team/ — \"organized around your business agenda\"","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"fastenal-no-industries-ia-counter-example","title":"Fastenal: NO /industries/ IA at all — product+service-first nav. The steel-manned alternative.","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"zero-for-audience-slug-in-service-business-sample","title":"Field survey (May 2026): the /for-<audience>/ URL pattern was observed on ZERO of 8 multi-vertical service sites","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"url-structure-patterns-by-pattern","title":"Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-use-industries-slug-as-default-url","title":"RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"rule-expose-industry-and-service-as-orthogonal-axes","title":"RULE: Expose Industries and Services as two orthogonal axes in the top nav. Don't hide one behind the other.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.101Z","updated_at":"2026-05-22T19:40:49.101Z"}