Wix "over 35% of paid users don't renew for a second year" — NOT a Wix disclosure; analyst (Mick Weinstein, 2014) interpretation

Claim: The widely-circulated figure that "over 35% of Wix paid users don't renew for a second year" is NOT a verbatim Wix disclosure. It is an analyst interpretation of a cohort chart in Wix's F-1, published by Mick Weinstein on Seeking Alpha / Medium in 2014. The F-1 itself states renewal qualitatively — renewal rates rise with subscription tenure, and annual subscriptions renew far better than monthly — without giving a prose percentage.

Modern Wix filings report cohort lifetime collections (e.g., "expected future collections of existing cohorts over the next 8 [later 10] years") rather than any churn percentage.

Source: SEC EDGAR — Wix F-1 (primary); Mick Weinstein, Seeking Alpha / Medium, 2014 (interpretation).

Confidence: Verified that no prose churn percentage was ever disclosed by Wix; the 35% figure is Single-source analyst interpretation.

Why this matters for Candid: Citation hygiene. Any piece quoting "35% non-renewal" must attribute it as analyst interpretation, not as Wix's own number. Cross-link [[citation-practices]] discipline.