Reference entries (20)
- referenceRakuten 24 (2022 A/B test): CWV optimization → +33.13% conversion rate, +53.37% revenue per visitor, -35.12% exit rate
- referenceResearch brief: Website Performance & Revenue — defensible evidence for KW small-business owners (piece 17)
- referenceClarification: the SEJ 892-migration study explicitly measures domain-to-domain moves, NOT same-domain CMS swaps
- referenceCANDID REFERENCE: 9-step link-rot mitigation plan — archive on capture, verbatim quote, persistent IDs, quarterly check
- referenceCANDID REFERENCE: retraction/correction playbook — 4 magnitudes from typo to fundamental retraction (adapted from COPE)
- referenceCANDID REFERENCE: "what to source" checklist — Must / Should / Doesn't need
- referenceCANDID REFERENCE: 8-pattern citation library — inline links, hover footnotes, end-of-section, archive pairs, schema
- referenceCANDID REFERENCE: 7-label confidence taxonomy — Verified / Industry-consensus / Single-source / Estimated / Author's view / Contested / Stale
- referenceCOPE Retraction Guidelines (Aug 2025): "The purpose of retraction is to correct the literature and ensure its integrity, not to punish the authors"
- referenceGoogle retired ClaimReview rich results in June 2025; schema persists for non-Google AI ingestion
- referenceLink rot: NYT external links 1996-2019 show ~15-year half-life; 13% of "live" links no longer point to original content
- referenceSimhi et al. (Technion/Oxford/Hebrew U, Feb 2025): "models can hallucinate with high certainty even when they have the correct knowledge"
- referenceFTC reasonable-basis doctrine: advertisers must possess "the amount and type of substantiation the ad actually communicates"
- referenceUS Intelligence Community: high/moderate/low confidence taxonomy (ICD 203/206, 2007 NIE Iran convention)
- referenceWikipedia: "The threshold for inclusion is verifiability, not truth" — four claim types always need inline citations
- referenceSPJ Code of Ethics (2014): "Identify sources clearly. The public is entitled to as much information as possible to judge reliability and motivations"
- referenceReuters Handbook of Journalism: "A named source is always preferable to an unnamed source. Anonymous sources are the weakest sources"
- referenceBBC Editorial Guidelines §3.2.2: "All BBC output...must be well sourced, based on sound evidence, thoroughly tested"
- referenceResearch brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15)
- referenceDevon Zuegel: epistemic-status labels are "a hack in order to publish half-baked ideas I'd otherwise not feel comfortable sharing"
