{"id":1959,"slug":"wix-35-percent-non-renewal-analyst-not-vendor","title":"Wix \"over 35% of paid users don't renew for a second year\" — NOT a Wix disclosure; analyst (Mick Weinstein, 2014) interpretation","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","editorial-discipline","citation-practices","customer-retention"],"reference_body":"**Claim:** The widely-circulated figure that **\"over 35% of Wix paid users don't renew for a second year\"** is **NOT a verbatim Wix disclosure**. It is an analyst interpretation of a cohort chart in Wix's F-1, published by **Mick Weinstein on Seeking Alpha / Medium in 2014**. The F-1 itself states renewal *qualitatively* — renewal rates **rise** with subscription tenure, and annual subscriptions renew far better than monthly — without giving a prose percentage.\n\nModern Wix filings report **cohort lifetime collections** (e.g., \"expected future collections of existing cohorts over the next 8 [later 10] years\") rather than any churn percentage.\n\n**Source:** SEC EDGAR — Wix F-1 (primary); Mick Weinstein, Seeking Alpha / Medium, 2014 (interpretation).\n\n**Confidence:** Verified that no prose churn percentage was ever disclosed by Wix; the 35% figure is **Single-source analyst interpretation**.\n\n**Why this matters for Candid:** Citation hygiene. Any piece quoting \"35% non-renewal\" must attribute it as analyst interpretation, not as Wix's own number. Cross-link [[citation-practices]] discipline.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wix-f1-many-users-never-publish-quote-2014","title":"Wix Form F-1 (SEC, March 20 2014) — verbatim admission that many registered users never publish a website","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-platform-profile","title":"Wix — founded 2006, Tel Aviv; NASDAQ:WIX; market-share leader among DIY builders","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-r5-thresholds-that-would-change-the-assessment","title":"R5 — Thresholds that would change the assessment — name the gaps so they can be filled","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.301Z","updated_at":"2026-06-23T12:08:39.301Z"}