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topic: smb-seo-budget-norms
Topic:
smb-seo-budget-norms
10 entries tagged
smb-seo-budget-norms
.
Rules (1)
rule
Rule — Show derived dollar ranges as estimates, never point values
Reference entries (9)
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Research brief: SMB widget spend benchmarks — feasibility of a "digital-minus-ads" % of revenue (June 2026)
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StatCan / BDC 2021 — 91% of Canadian SMEs spent avg $118K on digital technologies
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Email ROI ~$36 per $1 spent — Litmus / DMA Marketer Email Tracker
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Conductor 2025 State of SEO — 91% of digital experts say SEO positively impacted website performance
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UpFlip — 66.3% of small business owners spend under $1,000/yr on marketing (the survivorship correction)
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BDC Canada — average $37,458 website + $29,210 online marketing over 3 years
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Backlinko 2019 SEO Services Report — average SMB spends $497.16/mo on SEO
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SMB website build cost — $5,000-$40,000 (vendor-quarantined)
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Derived "owned digital" share of revenue — ~0.5%-2% (Directional-Speculative)