SMB website build cost — $5,000-$40,000 (vendor-quarantined)

Claim: Website build/redesign (SMB): commonly $5,000-$40,000 depending on source/scope. Ongoing maintenance often quoted at 15-20% of build cost per year.

Source: Web-design agencies (Innowise, Clique Studios, Levitate, WeAreTenet, SpaceO, Over the Fold, Mark Brinker, UENI, Spork).

Caveat: All vendor-sourced. Web-design agencies sell websites; incentive to inflate "recommended spend." Wide variance reflects the lack of an authoritative benchmark.

Confidence: Industry-consensus (vendor-heavy).

Why this matters for Candid: The widget should show this as a "typical market price" range with the vendor-source flag, paired with a tier. Owners think in dollars; the range anchors expectations without overpromising.