StatCan / BDC 2021 — 91% of Canadian SMEs spent avg $118K on digital technologies
Created 2026-06-23
Summary
Claim: Statistics Canada / BDC: in 2021, 91% of SMEs spent an average of $118,000 on digital technologies (broad tech, not just marketing).
Source: Statistics Canada via BDC (Canadian Crown bank). Government / authoritative.
Confidence: Single-source / authoritative.
Why this matters for Candid: Distinct from marketing spend — this is broad digital-tech investment (CRM, accounting software, e-commerce platforms, etc). Useful Canadian context but not directly comparable to the marketing-budget benchmarks. Clarifies that the marketing-spend $30K/yr figure (BDC Canada — B2B 2-5%, B2C 5-10% of revenue; avg small business ~$30K/yr (2019)) is a SUBSET, not the whole digital story.