Derived "owned digital" share of revenue — ~0.5%-2% (Directional-Speculative)

Claim: Stacked-multiplier derivations of "owned digital share of revenue":

• SEO channel alone: 8.9% (of digital) × 61.1% (digital share) × 7.7% (of revenue) ≈ 0.42% of revenue — channel/media spend only, NOT labor.
• Owned/earned digital total (SEO + email + influencer + sponsored + SMS): 31% × 61.1% × 7.7% ≈ 1.5% of revenue.
• Stripped of quasi-paid lines (SEO + email + SMS only): ≈ 0.9% of revenue.

Net defensible range: ~0.5%-2% of revenue for owned digital (website/SEO/content) — Directional-Speculative.

Critical caveats:

1. Inputs are enterprise-skewed (Gartner ~$5.7B-revenue companies). SMB tilt is unknown.
2. Channel ≠ cost to execute. Labor + agency to produce content sit in SEPARATE buckets, so true "cost of owned digital" is higher than channel share implies.
3. Martech is a separate resource bucket (Martech / tools as a SEPARATE resource bucket — Gartner ~22-24%, CMO Survey 19.9%) — adding tools ≈ doubles the owned-digital footprint.

Why this matters for Candid: If the widget MUST show a percentage, show this range with explicit Directional confidence — never as a point estimate. This is the only defensible number, and it is mostly defensible because the floor and ceiling are wide. See Rule — Output tiers, NOT a hard percentage-of-revenue, for digital-minus-ads spend.