BDC Canada — average $37,458 website + $29,210 online marketing over 3 years

Claim: BDC (Canada) — businesses expanding online spent an average $37,458 on their website and $29,210 on online marketing over three years.

Statistics Canada / BDC: in 2021, 91% of SMEs spent an average of $118,000 on digital technologies (broad tech, not just marketing).

Source: BDC; StatCan. Single-source authoritative.

Confidence: Single-source.

Why this matters for Candid: The most directly Canadian-relevant dollar anchor for the widget. Use the $37K/$29K-over-3-yrs figure for a 3-year cost-of-doing-this-right tier; flag that the broader $118K includes non-marketing digital tech.