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topic: paid-vs-owned-digital-split
Topic:
paid-vs-owned-digital-split
9 entries tagged
paid-vs-owned-digital-split
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Reference entries (9)
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Research brief: SMB widget spend benchmarks — feasibility of a "digital-minus-ads" % of revenue (June 2026)
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Email ROI ~$36 per $1 spent — Litmus / DMA Marketer Email Tracker
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Why no SMB benchmark exists — "website/SEO/content/tools" cuts across native reporting categories
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Derived "owned digital" share of revenue — ~0.5%-2% (Directional-Speculative)
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The paid/owned/earned media framework (Cision via HBS Online)
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Gartner 2025 — digital channel allocations: SEO 8.9%, Email 7.4%, etc.
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Gartner 2025 — paid online = 69% of digital, owned/earned = ~31% (declining 9% YoY)
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The CMO Survey — digital ≈ 58% of marketing budget
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Gartner 2025 — digital = 61.1% of total marketing budget (highest since 2013)
