Gartner 2025 — digital channel allocations: SEO 8.9%, Email 7.4%, etc.

Claim: Gartner 2025 — channel-level % of digital budget:

• Search advertising: 13.9%
• Digital display: 12.5%
• Social advertising: 12.2%
• Video/streaming: 10.7%
• SEO: 8.9%
• Audio/podcast: 7.5%
• Email: 7.4%
• Retail media: 6.4%
• Influencer: 5.9%
• Sponsored content: 5.5%
• Digital OOH: 5.4%
• SMS/push: 3.5%

Owned/earned bucket itemized: SEO (8.9%) + Email (7.4%) + Influencer (5.9%) + Sponsored content (5.5%) + SMS/push (3.5%) ≈ 31%.

Critical caveat: Gartner publishes NO separate line item for "company website," "content/organic," or "organic social." SEO is the closest proxy for "website work."

Source: Gartner 2025 official infographic.

Confidence: Single-source (high quality).

Note on derived error: An SEO-agency blog (Image Building Media) misreported the SEO figure as 8.0%; the official infographic shows 8.9%. Use the official number.