The CMO Survey — digital ≈ 58% of marketing budget

By Kevin Hansen

reference · Scope: business · Status: current

paid-vs-owned-digital-split

Created 2026-06-23

Summary

Claim: The Duke/Deloitte/AMA CMO Survey reports digital ≈ 58% of marketing budget. Independent corroboration of Gartner 2025 — digital = 61.1% of total marketing budget (highest since 2013).

Confidence: Verified.

Related entries

Referenced by (1)

reference Research brief: SMB widget spend benchmarks — feasibility of a "digital-minus-ads" % of revenue (June 2026) · relates-to