Gartner 2025 — digital = 61.1% of total marketing budget (highest since 2013)

Claim: Gartner 2025 CMO Spend Survey — digital = 61.1% of total marketing budget (highest since the survey began in 2013); offline = 38.9%.

Source: Gartner 2025 CMO Spend Survey. Verified.

Why this matters for Candid: Combined with Gartner 2025 CMO Spend Survey — marketing = 7.7% of revenue (flat YoY, down from ~11% pre-pandemic) gives digital marketing ≈ 7.7% × 61.1% = ~4.7% of revenue at the average. The widget can use this as the "all digital" anchor before applying the paid/owned split.