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topic: fear-appeal-efficacy-pairing
Topic:
fear-appeal-efficacy-pairing
7 entries tagged
fear-appeal-efficacy-pairing
.
Rules (2)
rule
Rule — Frame competitor gaps as CLOSEABLE and STAGED, never as chasms
rule
Rule — Every "hard" tier ships with a feasible, proximal first step
Reference entries (5)
reference
Research brief: SMB widget presentation layer — tiered results without overclaiming (June 2026)
reference
Rogers & Feller 2016 — upward social comparison to far-superior peers CAUSES quitting
reference
Self-efficacy (Bandura) + goal-gradient — proximal feasible steps raise action
reference
Tannenbaum et al. 2015 — meta-analysis of 248 samples: fear appeals work, with efficacy
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Witte EPPM — fear appeals MOTIVATE only when paired with efficacy
