Witte EPPM — fear appeals MOTIVATE only when paired with efficacy
Created 2026-06-23
Summary
Claim: Witte's Extended Parallel Process Model and Witte & Allen (2000) meta-analysis:
- High threat + high efficacy → adaptive "danger control" (action).
- High threat + LOW efficacy → maladaptive "fear control" (denial, defensive avoidance, fatalism, reactance).
- Under low efficacy, increasing threat trends NEGATIVE.
Source: Witte, Witte & Allen 2000 meta-analysis. Foundational.
Confidence: Verified.
Why this matters for Candid: The widget MUST always pair a difficulty result with a clear feasible first step. For High/Very High tiers, lead with the PATH, not the threat. A "you're behind" verdict with no path produces fatalism, not action.