Rogers & Feller 2016 — upward social comparison to far-superior peers CAUSES quitting

Claim: Rogers & Feller (2016, Psychological Science, "Discouraged by peer excellence: Exposure to exemplary peer performance causes quitting"): comparison to far-superior peers can cause disengagement; lateral/similar comparisons and closeable gaps motivate.

Source: Rogers & Feller 2016, Psychological Science. Verified.

Why this matters for Candid: If the widget benchmarks against competitors (and brief 1 says it should — concrete named targets work), frame the gap as a closeable, staged gap. NEVER as an insurmountable chasm. See Rule — Frame competitor gaps as CLOSEABLE and STAGED, never as chasms.