Rule — Every "hard" tier ships with a feasible, proximal first step

Rule: For any Moderate / High / Very High difficulty tier, the output PROMINENTLY includes a concrete, doable first step the owner can take in the next 1-2 weeks.

Why: Witte EPPM (Witte EPPM — fear appeals MOTIVATE only when paired with efficacy) — without efficacy, threat produces fatalism. Tannenbaum 2015 (Tannenbaum et al. 2015 — meta-analysis of 248 samples: fear appeals work, with efficacy) — efficacy-paired threat works. Bandura (Self-efficacy (Bandura) + goal-gradient — proximal feasible steps raise action) — proximal concrete steps raise action.

How to apply: For "High" tier in a local business — "This week: open your Google Business Profile and add 3 photos + verify hours. This month: ask your 5 most recent customers for a review." For "High" tier in content/SEO — first step is specific (NOT "improve your SEO").