Schema.org: Service.audience accepts Audience | PeopleAudience | BusinessAudience with audienceType as free-text

Claim: Schema.org's Service type supports an audience property. The audience property accepts one of:

• Audience — generic
• PeopleAudience — consumer-facing
• BusinessAudience — B2B

With audienceType as a free-text descriptor for the actual audience name (e.g., "Veterans", "Farms", "Construction").

Source:

• https://schema.org/Service
• https://schema.org/Audience
• https://schema.org/audienceType

Confidence: Verified (primary Schema.org documentation).

See: Schema.org canonical pattern: one Service entity with audience: { type: Audience, name: ... } + areaServed for the canonical example pattern; Aubrey Yung: "audience captures relevance; areaServed captures coverage" for the practitioner distinction; RULE: One Service schema per vertical when offerings genuinely differ. Multi-audience Service when offering is identical. for the Candid prescription.