{"id":193,"slug":"schema-org-service-audience-property","title":"Schema.org: Service.audience accepts Audience | PeopleAudience | BusinessAudience with audienceType as free-text","kind":"reference","scope":"business","status":"current","audiences":["claude-code","dev","candid-team"],"topics":["schema-org","information-architecture"],"reference_body":"**Claim:** Schema.org's `Service` type supports an `audience` property. The `audience` property accepts one of:\n\n- `Audience` — generic\n- `PeopleAudience` — consumer-facing\n- `BusinessAudience` — B2B\n\nWith `audienceType` as a free-text descriptor for the actual audience name (e.g., \"Veterans\", \"Farms\", \"Construction\").\n\n**Source:**\n- <https://schema.org/Service>\n- <https://schema.org/Audience>\n- <https://schema.org/audienceType>\n\n**Confidence:** Verified (primary Schema.org documentation).\n\n**See:** [[schema-org-government-service-audience-canonical-pattern]] for the canonical example pattern; [[aubrey-yung-audience-vs-area-served]] for the practitioner distinction; [[rule-one-service-per-vertical-when-offerings-differ]] for the Candid prescription.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"schema-org-government-service-audience-canonical-pattern","title":"Schema.org canonical pattern: one Service entity with audience: { type: Audience, name: ... } + areaServed","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"aubrey-yung-audience-vs-area-served","title":"Aubrey Yung: \"audience captures relevance; areaServed captures coverage\"","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-one-service-per-vertical-when-offerings-differ","title":"RULE: One Service schema per vertical when offerings genuinely differ. Multi-audience Service when offering is identical.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.082Z","updated_at":"2026-05-22T19:40:49.082Z"}