R6 — In easy-looking markets, override owner optimism with observed counts
Rule
Rule: When the widget detects an apparent low-competition vertical (e.g., low CPC, weak SERP, sparse local pack), weight observed counts HEAVILY and discount any owner optimism in input or output.
Why: This is where overplacement is greatest (Moore & Cain 2007 — overplacement is GREATEST on easy tasks/markets, Cain, Moore & Haran 2015 — OVERPLACEMENT (not absolute confidence) drives entry; easy markets pull entrants in). Owners in easy-looking markets believe they outperform competitors they have not actually assessed. The widget's competitor-counting tasks (CAN — "Search your main service + city. How many businesses appear above you?" (live counting task)) are the protection — but only if the algorithm WEIGHTS them, not just collects them.
How to apply: In the tier computation, when commercial intensity / saturation signals say "easy market," REDUCE the weight of any owner self-ratings (if any survive R1) and INCREASE the weight of observation counts.