Moore & Cain 2007 — overplacement is GREATEST on easy tasks/markets

Claim: Moore & Cain (2007, Organizational Behavior and Human Decision Processes) — on EASY tasks/markets, overplacement is greatest, so entrants flood in believing they will beat competition they have not actually assessed.

Source: Moore & Cain 2007 OBHDP. Corroborated by Cain, Moore & Haran 2015 — OVERPLACEMENT (not absolute confidence) drives entry; easy markets pull entrants in.

Confidence: Verified.

Why this matters for Candid: Concrete widget implication — when the diagnostic detects a perceived-easy market (sparse SERP features, low CPC, low entrenchment), it must DISCOUNT any owner optimism and weight observed competitor data heavily.