Link rot: NYT external links 1996-2019 show ~15-year half-life; 13% of "live" links no longer point to original content
Claim: A 2021 study of New York Times external links from 1996-2019 found a ~15-year half-life of working links, with 13% of "live" links no longer pointing to original content (content drift, not just 404s).
Source: Wikipedia synthesis citing 2021 NYT-link study — https://en.wikipedia.org/wiki/Link_rot
Confidence: Industry-consensus.
Companion: Zittrain et al. (Harvard Law Review 2014) — see Zittrain et al. (Harvard Law 2014): 50% of URLs in U.S. Supreme Court opinions suffer reference rot — 50% of US Supreme Court opinion links + 70% of Harvard Law Review links no longer functional. Older study, larger numbers, similar direction.
The empirical assumption for Candid sourcing: any web citation has a meaningful probability of breaking within 5 years. The defense is not "don't cite the web" — it's capture + quote:
- Capture an archive snapshot at citation time (archive.org Save Page Now, Perma.cc)
- Prefer persistent identifiers: DOIs, ISBNs, government document numbers, regulatory filing IDs
- Quote the source verbatim, don't just link — a ≤25-word direct quote in the citation means the claim survives link death and can be searched in archives. Highest-leverage practice.
- Quarterly automated link-checker; quarterly manual spot-check of high-importance citations
- Date every citation ("as of May 2026" / "retrieved May 2026")
See CANDID REFERENCE: 9-step link-rot mitigation plan — archive on capture, verbatim quote, persistent IDs, quarterly check for the full operational procedure.
Referenced by (4)
- reference CANDID REFERENCE: 8-pattern citation library — inline links, hover footnotes, end-of-section, archive pairs, schema depends-on
- reference CANDID REFERENCE: 9-step link-rot mitigation plan — archive on capture, verbatim quote, persistent IDs, quarterly check depends-on
- rule RULE: Capture an archive snapshot (Perma.cc / archive.org) at the moment of citing any web source. Quote verbatim. depends-on
- reference Research brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15) relates-to