NRR vs logo retention — distinct metrics; NRR > 100% does NOT mean low customer churn

Claim: Net revenue retention (NRR) and logo retention are different metrics. NRR measures revenue from the surviving cohort (incl. expansion: upgrades, add-ons). Logo retention measures customer-count survival. NRR above 100% does NOT mean few customers leave — it means expansion revenue from survivors offsets revenue lost to those who do.

Source: Standard SaaS-finance taxonomy.

Confidence: Verified.

Why this matters for Candid: Wix's 105% NRR is the canonical worked example — see Wix FY2025 net revenue retention 105% (Q4 earnings call) — NRR is not logo retention. The conflation between these two metrics is the single most common error when reading vendor disclosures in the category.