{"id":1976,"slug":"nrr-vs-logo-retention-distinct-metrics","title":"NRR vs logo retention — distinct metrics; NRR > 100% does NOT mean low customer churn","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["editorial-discipline","citation-practices","customer-retention"],"reference_body":"**Claim:** **Net revenue retention (NRR)** and **logo retention** are different metrics. NRR measures revenue from the surviving cohort (incl. expansion: upgrades, add-ons). Logo retention measures customer-count survival. **NRR above 100% does NOT mean few customers leave** — it means expansion revenue from survivors offsets revenue lost to those who do.\n\n**Source:** Standard SaaS-finance taxonomy.\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** Wix's 105% NRR is the canonical worked example — see [[wix-fy2025-nrr-105-percent-nrr-vs-logo]]. The conflation between these two metrics is the single most common error when reading vendor disclosures in the category.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-fy2025-nrr-105-percent-nrr-vs-logo","title":"Wix FY2025 net revenue retention 105% (Q4 earnings call) — NRR is not logo retention","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.391Z","updated_at":"2026-06-23T12:08:39.391Z"}