Wix FY2025 net revenue retention 105% (Q4 earnings call) — NRR is not logo retention

Claim (vendor — quarantined): Wix reported 105% net revenue retention for FY2025 on its Q4 2025 earnings call: "With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024 despite the persistent GPV headwinds throughout 2025."

Source: Wix Q4 2025 earnings call.

Confidence: Verified that Wix says this; directional as effectiveness evidence.

Caveat — NRR vs logo retention: NRR is a revenue-expansion metric. It can exceed 100% even when customer logos are churning, because expansion revenue from surviving customers (plan upgrades, add-ons) offsets revenue lost to churn. "105% NRR" does NOT mean 95% of customers stayed. It means revenue from the surviving cohort grew enough to cover the lost revenue. See NRR vs logo retention — distinct metrics; NRR > 100% does NOT mean low customer churn.

Why this matters for Candid: This is the single most commonly-misread vendor metric in the category. Anyone citing Wix's NRR as "retention" is conflating two different things. Cross-link R2 — Treat every vendor retention number as survivor-only and quarantine it.