Practitioner claim: single-field forms ~30-40% conversion, seven-field forms ~5-15% — A/B observation, not controlled study

Claim: Practitioner A/B observation: single-field forms convert at ~30-40%; seven-field forms drop to ~5-15%.

Source: Abstrakt (agency) https://www.abstraktmg.com/gated-vs-ungated-content-lead-generation/

Confidence: Single-source.

Caveat: Practitioner A/B claim, not a controlled academic study. Magnitudes likely vary widely by industry, traffic source, and form context. Treat the direction (more fields → less conversion) as robust, the numbers as illustrative.

Why this matters for Candid: Useful as a directional anchor when arguing for shorter forms; do not quote the percentages as established fact.