Topic: `conversion-rate`

10 entries tagged conversion-rate.

Rules (1)

ruleSpeed/conversion stats commonly cited but NOT supported by primary evidence in 2026 — Candid will not quote these

Reference entries (9)

reference$5K WordPress refresh vs $20K custom build — performance alone does not justify the $15K delta
referenceContentsquare 2023 (n=997 customer sites): Good INP retail users converted 2.5% vs 2.0% for Poor (25% relative lift); +45% on desktop
referenceGoogle neural-net (Think with Google, 2018): mobile load 1→3s = +32% bounce probability; 1→5s = +90%; 1→10s = +123%
referenceAkamai/SOASTA (2017, ~10B visits): 100ms delay = -2.4% desktop / -7.1% smartphone conversions; 2s delay = -36.5% desktop / -26.2% mobile
referenceThe Economic Times (2021): LCP 4.5s→2.5s, CLS 0.25→0.09 → -43% bounce site-wide
referenceRenault (2021): 1s LCP improvement → -14 ppt bounce rate, +13% conversions (regression analysis, multi-month, millions of sessions)
referenceredBus (2023): INP improved ~72% on search page → +7% sales (6-7.2% CR uplift across operating countries)
referenceRakuten 24 (2022 A/B test): CWV optimization → +33.13% conversion rate, +53.37% revenue per visitor, -35.12% exit rate
referenceResearch brief: Website Performance & Revenue — defensible evidence for KW small-business owners (piece 17)