Topic: `lead-capture-gating`

7 entries tagged lead-capture-gating.

Rules (2)

rule R6 — A lead-capturing calculator is wasted infrastructure without a 5-minute follow-up SLA; build the SLA first
rule R2 — Default to a directional range, ungated, with a loud "this is a ballpark" — not a precise gated quote

Reference entries (5)

reference Pro-transparency counter-view: a public estimator can *disqualify* unprofitable enquiries, raising the quality of those who do contact you
reference Practitioner claim: single-field forms ~30-40% conversion, seven-field forms ~5-15% — A/B observation, not controlled study
reference Calculator-builder vendors explicitly market the gate as a conversion lever — "blur or hide the total price to generate more leads"
reference The gated-vs-ungated trade-off: gated produces measurable form-fills but reduces reach; ungated builds trust + SEO but captures fewer direct leads
reference Research brief: customer-facing calculators & tools for SMBs — the honest case (June 2026)