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topic: forms-conversion
Topic:
forms-conversion
5 entries tagged
forms-conversion
.
Rules (1)
rule
RULE: Forms under ~7 fields stay single-step. Multi-step only when total fields cross the threshold.
Reference entries (4)
reference
Zuko: multi-step forms only outperform single-page above ~7 fields; below that, neutral or worse
reference
Numinam (2024): 11-field B2B SaaS form 0.96% → 8.1% via multi-step (+743% lift)
reference
Venture Harbour: multi-step forms up to 300% better than single-page — correctly attributed (NOT CXL/ConversionXL)
reference
Formstack 2014: multi-step forms 13.9% vs 4.5% single-step (n=450k+ accounts) — directional, not RCT
