Elementor (2026): 13.1% of WP sites, ~60% of WP uses page builders, Gutenberg FSE growing 145% YoY

Claim: Colorlib's 2026 Elementor Statistics:

• Elementor: 10M+ active WordPress installs
• Powers ~13.1% of all WordPress sites
• Holds 40-50% of the page-builder market — down from a 2023 peak of 56%
• ~60% of WordPress sites now use some form of page builder (up from 45% in 2022)
• Gutenberg Full Site Editing growing 145% year-over-year

Quote (Colorlib): "Gutenberg Full Site Editing is growing 145% year-over-year, representing the biggest long-term threat to Elementor's dominance."

Competitors: Divi 10-12% (stable); Bricks Builder (fastest-growing developer-focused alternative); WPBakery (declining).

Source: https://colorlib.com/wp/elementor-statistics/

Confidence: Industry-consensus.

Implication: "Agencies stuck on Elementor" is still a defensible characterization of the SMB segment, but the broader market is moving toward block editing (Gutenberg FSE) and headless setups. Candid's argument shouldn't be "Elementor is the worst" — it's "Elementor is the ceiling for what most agencies can build, and the ceiling is below where compounding value starts."